Shakira's son launches his first jewelry brand at just 9 years old

New entrepreneur

Under the name of Bad Boyz, the brand presents grunge-style designs, mostly made with silver chains and leather

Sasha, hijo menor de Shakira y Piqué, presenta su firma de joyas en Miami

Sasha, the youngest son of Shakira and Piqué, presents his jewelry line in Miami

TikTok

Sasha, Shakira and Pique's youngest son, is already an entrepreneur. At just 9 years old, the youngster who resides in Miami with his mother has launched his first jewelry brand, and he did it at a street market.

Under the name Bad Boyz, the brand presents grunge-style designs, mostly made with silver chains and leather. A rock-inspired collection designed for a male audience, through which young Pique joins the phenomenon of men's jewelry.

Smiling, Sasha has shown his sales skills at a Christmas market in Miami to test his pieces. Shakira did not want to miss her son's first steps in the world of fashion and was with him at the stand at all times, helping him with sales and signing the occasional autograph.

A team from Los 40 principales has recorded several moments in which Sasha attends to customers and Shakira, alongside him, signs autographs for fans.

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